Your home
deserves more
than a sign on
the lawn.
Most agents list your home and hope for the best. I build a strategy before your home ever goes live — and the results speak for themselves.
Most homes are undersold.
Not because of the market —
because of the launch.
Poor photography
iPhone photos and wide-angle distortion tell buyers your home isn't worth their time. Buyers form opinions in 3 seconds online — bad photos lose them before they ever walk through the door.
Wrong pricing strategy
Agents price to please sellers, not to create competition. The result is a home that sits on the market too long, collects price drops, and ultimately sells for less than it should have.
No marketing beyond MLS
Putting a home on MLS and calling it "marketing" is not a strategy. Most buyers find homes through social media, targeted ads, and agent networks — none of which the average agent uses.
No staging or preparation
Buyers buy emotions, not square footage. A vacant or cluttered home sells for less — every time. Proper preparation and staging transforms what buyers see and what they're willing to pay.
It's the strategy.
Watch a full
strategic launch
from start to sold.
This is what I do for every single seller. Not a template — a custom strategy built around your home, your neighbourhood, and your timeline.
- Pre-market positioning and pricing analysis
- Professional staging and property preparation
- Cinematic photography and video walkthrough
- Targeted social media and digital campaigns
- Strategic showing windows to create urgency
- Offer negotiation to maximize your final price
This is what
preparation does
to a sale price.
Every home I take on goes through a full preparation process — decluttering, staging, and professional photography. These are real transformations from real listings. Click any image to enlarge.
Get This For Your Home
The launch process —
step by step.
Every seller goes through the same six-step process. No shortcuts, no half-measures. This is what consistently gets sellers more than they expected.
Strategy Call
We talk about your home, your timeline, and your goals. I give you a real market valuation and a clear picture of what to expect — no fluff, no pressure.
Pricing & Positioning
I analyze recent sales, current competition, and buyer psychology to identify the exact price that generates the most competition — not just the highest number that sounds good.
Preparation & Staging
We walk through every room. I tell you exactly what's worth doing and what isn't. Staging transforms how buyers feel about your home — and what they're willing to pay.
Cinematic Marketing
Professional photography, video walkthrough, targeted social media campaigns, feature sheets, and neighbourhood marketing — all built before your home goes live.
Strategic Launch
Carefully timed showings and open houses designed to create urgency and competition — not just foot traffic. The goal is multiple offers, not a single buyer with all the leverage.
Negotiate & Close
When offers come in, I negotiate hard. Every dollar above asking is real money in your pocket. I don't settle — I push until we've gotten everything the market will give.
Most listings sit.
Mine don't.
A track record built one strategic launch at a time — across East York, Leslieville, The Beaches, Danforth, and beyond.
Don't take my word
for it — take theirs.
Ready to get more
for your home?
Book a free 15-minute strategy call. I'll tell you exactly what your home is worth and what it would take to get you the best possible outcome.
Book Your Free Strategy Call